Blueprints

Dive into the latest strategies and tactics to accelerate your results with our marketing blueprints.

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Email MarketingMarketing

How To Set Up & Promote Your Lead Magnet

This is a quick guide to help you seamlessly set up your lead magnet in your email platform and effectively promote it to grow your audience. Learn simple strategies to drive traffic and turn leads into clients!

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Email Marketing

How To Create An Engaging Lead Magnet

This is your step-by-step guide to designing a lead magnet that grabs attention and delivers value. Learn how to craft something irresistible that attracts your ideal audience and boosts conversions!

Content Creation

Black Friday Campaign Planner

This guide helps you craft compelling social media content, schedule posts, and create irresistible travel deals that engage your audience and drive bookings during the busiest shopping season of the year.

InstagramReels

30-Day Reels Challenge

Boost your social media game with a 30-day Reels challenge. Create engaging content daily and see growth in reach and follower engagement.

Branding

How to Plan a Brand Photoshoot

Elevate your brand with professional photoshoots. Learn how to plan and execute shoots that capture your brand’s essence and enhance your online presence.

Content Creation

How to Batch Face-to-Camera Videos

Master the art of batching face-to-camera videos. Learn techniques to efficiently create and schedule engaging content, saving time while maintaining a personal touch.

Bio

How To Create A Branded Instagram Bio Photo

Learn to design a compelling Instagram bio photo that captures your brand's essence and makes a memorable first impression.

Messaging

Subliminal Selling

Learn the art of subliminal selling to subtly influence your audience’s purchasing decisions. Discover techniques to integrate persuasive messaging into your content without being overt.

Instagram

How to Evergreen Your Instagram Profile

Transform your Instagram profile into a timeless asset. Learn strategies to create evergreen content and optimize your profile for lasting engagement and growth.

Marketing

How to Promote Your Lead Magnet on Social Media

Discover effective tactics to promote your lead magnet on social media. Learn how to craft compelling posts and engage your audience to drive sign-ups and grow your list.

Marketing

Holiday Marketing Made Easy

Simplify your holiday marketing with easy-to-follow strategies. Learn how to create festive content that drive engagement and sales during the holiday season.

Marketing

How To Attract New Clients In Your Local Area

This blueprint equips you as travel advisors with strategies to attract clients in your local area. Learn why local clients are valuable and discover 7 proven methods to build trust, gain referrals, and grow your travel advisor business within your community.

Engagement

How To Skyrocket Your Engagement

Giving the engagement you want to get in return is key. This blueprint is composed of your daily Instagram engagement checklist and 10 Comment Prompts to get you started. You don't have to be a sitting duck on social media, waiting for potential clients to find you. You can go out and find them and starting engaging so you can grow your know, like, trust factor.

Content Creation

How To Make Your Content More Magnetic

Struggling to stand out in the crowded travel social media? This blueprint equips you to create magnetic content that attracts your dream travel clients. It goes beyond generic inspiration, helping you showcase your unique value. By uncovering their frustrations, fears, and dreams through AI-powered research, you'll craft a messaging to resonate with their needs and convert them into loyal clients.

Bio

How To Create A Scroll-Stopping Bio

In seconds, you'll learn how to craft a bio that captivates potential clients, showcases your expertise, and skyrockets conversions (think: overflowing inboxes from inquiries!). We'll crack the code on catchy handles, magnetic descriptions, and profile pics that pop. Plus, you'll snag a powerful link strategy and optimize your contact info for ultimate reach.

Canva

Easy Canva Design Tips

This blueprint guide dives into creating strategic designs with Canva, specifically focusing on subtle branding. It challenges the idea of plastering your logo everywhere and instead, explores how to build brand recognition through color palettes, fonts, and strategic placement. Learn tips like using background removal tools to ditch the white box around logos, and incorporating brand colors into headlines while keeping body text black for readability. It essentially promotes a "happy medium" where your brand is present but not overpowering, creating a more engaging experience for your audience.

Marketing

How To Get Leads & Inquiries From Facebook Groups

Learn how to turn Facebook groups into a goldmine for travel leads. Forget pushy promotional tactics! Instead, become a valued member by offering genuine help and insights.

Branding

Define Your Brand

This blueprint focuses on creating your brand identity. It provides a checklist to develop your brand kit, which includes essential elements like your logo, color scheme, fonts, and photos. The blueprint also covers uploading your brand assets to Canva for design purposes.

Website

The Ultimate Website Overhaul

Packed with valuable tips, this blueprint emphasizes the importance of a clean, modern design and compelling copy that showcases your expertise and sells your travel planning services. Whether you're refreshing your existing website or building a new one from scratch, this blueprint helps you map out a strategic layout and craft effective messaging that will have potential clients eager to contact you and book their dream vacation.

InstagramMarketing

How To Attract New Clients In Your Local Area

This blueprint equips you as travel advisors with strategies to attract clients in your local area. Learn why local clients are valuable and discover 7 proven methods to build trust, gain referrals, and grow your travel advisor business within your community.

Engagement

How To Skyrocket Your Engagement

Giving the engagement you want to get in return is key. This blueprint is composed of your daily Instagram engagement checklist and 10 Comment Prompts to get you started. You don't have to be a sitting duck on social media, waiting for potential clients to find you. You can go out and find them and starting engaging so you can grow your know, like, trust factor.

Marketing

How To Make Your Content More Magnetic

Struggling to stand out in the crowded travel social media? This blueprint equips you to create magnetic content that attracts your dream travel clients. It goes beyond generic inspiration, helping you showcase your unique value. By uncovering their frustrations, fears, and dreams through AI-powered research, you'll craft a messaging to resonate with their needs and convert them into loyal clients.

Bio

How To Create A Scroll-Stopping Bio

In seconds, you'll learn how to craft a bio that captivates potential clients, showcases your expertise, and skyrockets conversions (think: overflowing inboxes from inquiries!). We'll crack the code on catchy handles, magnetic descriptions, and profile pics that pop. Plus, you'll snag a powerful link strategy and optimize your contact info for ultimate reach.

Canva

Easy Canva Design Tips

This blueprint guide dives into creating strategic designs with Canva, specifically focusing on subtle branding. It challenges the idea of plastering your logo everywhere and instead, explores how to build brand recognition through color palettes, fonts, and strategic placement. Learn tips like using background removal tools to ditch the white box around logos, and incorporating brand colors into headlines while keeping body text black for readability. It essentially promotes a "happy medium" where your brand is present but not overpowering, creating a more engaging experience for your audience.

Marketing

How To Get Leads & Inquiries From Facebook Groups

Learn how to turn Facebook groups into a goldmine for travel leads. Forget pushy promotional tactics! Instead, become a valued member by offering genuine help and insights.

Branding

Define Your Brand

This blueprint focuses on creating your brand identity. It provides a checklist to develop your brand kit, which includes essential elements like your logo, color scheme, fonts, and photos. The blueprint also covers uploading your brand assets to Canva for design purposes.

Reels

100 Scroll-Stopping Hooks

100+ scroll-stopping hooks you can use for Reels, TikTok videos and YouTube Shorts.

Marketing

Holiday Marketing Made Easy

This holiday season focus on these things to engage with existing clients and entice new people to inquire, or at the very least, keep you in mind for the upcoming travel year.

Instagram

Your Weekly Instagram Stories Sales Funnel

Stories are where your warmest leads are hanging out! Let me show you how to build an easy sales funnel of leads using stories — all it takes is 5 minutes a day, three times a week!

Instagram

Amplify Your Authority: 20 Reels Scripts To Make You The Go-To Expert In Your Niche

Video content is the key to standing out in a crowded social media space with lots of different types of travel content. In this blueprint, we focus on getting you confident and comfortable on camera, and on what types of videos to create to help you rise above the noise.

MarketingWebsite

The Ultimate Website Overhaul

Real talk: If you want a steady stream of excited clients, it’s no longer enough to use your standard host agency website. You want people to SPRINT for your calendar link or your inquiry form to get started planning with you — and to do that you need a clean, modern, and easy-to-navigate design. You also need effective copy that frames and sells your services and all of your value!

BioInstagram

Setting Up Your Link In Bio For More Bookings

Where you send clients to take action is a crucial part of your social media strategy. Let's break down how to set up your bio links to get more clicks and more clients.

Messaging

How To Make Your Messaging More Magnetic

Social media is a loud and cluttered space, and in order to stand out and catch the attention of your ideal client, then carve out a space where you live in their mind, your messaging needs to be simple, to the point, and crystal clear. It’s truly what makes you magnetic, and sets you apart. This month I walk you through creating your own magnetic messaging guide.

LinkedInMarketing

How To Grow Your Travel Agency With LinkedIn

LinkedIn isn’t just for travel advisors who specialize in business travel — any advisor can leverage the platform to grow their business using a simple 5-step process that works like a charm.

InstagramReels

10 Reels To Build Authority As A Travel Expert

You know you're a travel expert, and I know you're a travel expert, but not everyone out there knows that, or, more importantly, all of the ways you can make travel SO much better for them. Maybe you've been holding back from truly stepping into the authority and credibility you hold. This blueprint is filled with Reels to help you show up boldly and talk about all the ways your travel planning services are the absolute bee's knees.

Marketing

How To Get Leads & Inquiries From Facebook Groups

Facebook is filled with groups that your ideal clients are hanging out in. The question is, how do you work them to get leads and inquiries for your travel agency? In this blueprint, I outline your plan for making connections in Facebook Groups to get more leads, inquiries, and referrals!

Marketing

Turn Your Travel Planning Services Into A Compelling Offer

Let’s think outside of the box for a minute! Yes, you’re selling and booking travel, but your travel planning services go far beyond just that. If you’re focused on selling a vacation, you’re only going to attract the people who see your value in the transaction. But if you want to attract excited long-lasting clients who see your value, you’ve got to turn your planning services into a compelling offer they can’t refuse — and that’s exactly what this blueprint will help you do.

Bio

Tools Of The Trade

What's in your travel agent toolbox? This month's blueprint highlights the tools you need to set up and run a successful travel agency.

Marketing

Your Digital Marketing Refresh

Welcome to 2023! Let's audit the different aspects of your marketing presence. This blueprint walks you through 5 ways to refresh your digital presence. Let's go!

Content Creation

Essential Instagram Content Themes For Travel Advisors

Make your Instagram content stand out with our curated set of essential themes for travel advisors. This collection includes everything you need to create engaging and professional content that will attract and retain clients.

Reels

How to Batch A Month of Reels

Save time and increase your productivity with our comprehensive guide on how to batch a month of Instagram Reels. Learn the best practices, tools, and techniques for planning, creating, and editing a month's worth of content in one go. Perfect for busy travel advisors looking to stay ahead of the content game and keep their Instagram Reels fresh and engaging.

Reels

Instagram Reels Basics Guide

Unlock the full potential of Instagram Reels with our comprehensive guide on the basics of using this powerful feature. Learn how to create, edit and promote your Instagram Reels to increase your reach and engagement. Perfect for travel advisors looking to expand their digital marketing strategy and leverage the power of video content on Instagram.

Reels

10 Instagram Reels Cover Photos

Elevate your Instagram presence with our exclusive set of 10 Instagram Reels cover photos designed specifically for travel agents. Stand out in the crowded travel industry and showcase your brand with stunning, high-quality cover photos.

Reels

Instagram Reels Creation Checklist

Ensure that your Instagram Reels are top-notch with our Instagram Reels Creation Checklist. From planning and filming to editing and publishing, our checklist covers all the essential steps to create engaging and professional Reels.

Instagram

How To Evergreen Your Instagram Profile

First of all, what is evergreen? When it comes to your marketing, evergreen refers to initiatives to promote your business that don’t have an expiration date. Some of your social media content is evergreen — content that will always be relevant no matter when people read it. And some of it, like promotions or posts that mention specific dates and times of the year, aren’t always relevant and therefore aren’t evergreen. Let me show you three ways to evergreen your Instagram profile so it’s set up to sell your travel planning services anytime — even if you miss posting for a minute, or if your most recent content isn’t evergreen.

Marketing

Winter Campaign Roadmap

Campaigns are meant to make a splash! It’s time to step out of your comfort zone and pull out the stops to get more bookings! Be prepared to go live, use Instagram Stories, do Reels, and show up in a different way than you normally would — all to get people excited to take advantage of what you’re offering.

Marketing

Q4 Marketing Blueprint

It's the most wonderful time of the year! The holidays are just around the corner, and everyone is gearing up to travel for the winter. This blueprint is packed with content to help you show up strong in the last quarter of 2022.

Marketing

How To Grow Your Email List With Social Media

Growing your email list with social media doesn't have to be complicated. This month I'm breaking down a simple and easy way to get started collecting emails from your followers right away.

InstagramReels

How To Create Reels With Templates

Creating Instagram Reels just got even EASIER with the release of the Templates feature. This new feature will cut your Reels creation time down significantly and make it so much easier to dive in and start creating Reels. It’s time to make use of all the photos and videos in your camera roll from past trips. Let’s dive in and start using this game-changing feature to get you using Reels to attract more clients!

Marketing

Q3 Marketing Blueprint

Each quarter, you’ll get a special Blueprint that lays out three months’ worth of marketing tips, content ideas, campaigns, and all sorts of other ideas you can use in your travel business.

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