This blueprint equips you as travel advisors with strategies to attract clients in your local area. Learn why local clients are valuable and discover 7 proven methods to build trust, gain referrals, and grow your travel advisor business within your community.

Giving the engagement you want to get in return is key. This blueprint is composed of your daily Instagram engagement checklist and 10 Comment Prompts to get you started. You don't have to be a sitting duck on social media, waiting for potential clients to find you. You can go out and find them and starting engaging so you can grow your know, like, trust factor.

Struggling to stand out in the crowded travel social media? This blueprint equips you to create magnetic content that attracts your dream travel clients. It goes beyond generic inspiration, helping you showcase your unique value. By uncovering their frustrations, fears, and dreams through AI-powered research, you'll craft a messaging to resonate with their needs and convert them into loyal clients.

In seconds, you'll learn how to craft a bio that captivates potential clients, showcases your expertise, and skyrockets conversions (think: overflowing inboxes from inquiries!). We'll crack the code on catchy handles, magnetic descriptions, and profile pics that pop. Plus, you'll snag a powerful link strategy and optimize your contact info for ultimate reach.

This blueprint guide dives into creating strategic designs with Canva, specifically focusing on subtle branding. It challenges the idea of plastering your logo everywhere and instead, explores how to build brand recognition through color palettes, fonts, and strategic placement. Learn tips like using background removal tools to ditch the white box around logos, and incorporating brand colors into headlines while keeping body text black for readability. It essentially promotes a "happy medium" where your brand is present but not overpowering, creating a more engaging experience for your audience.

Learn how to turn Facebook groups into a goldmine for travel leads. Forget pushy promotional tactics! Instead, become a valued member by offering genuine help and insights.

This blueprint focuses on creating your brand identity. It provides a checklist to develop your brand kit, which includes essential elements like your logo, color scheme, fonts, and photos. The blueprint also covers uploading your brand assets to Canva for design purposes.

Packed with valuable tips, this blueprint emphasizes the importance of a clean, modern design and compelling copy that showcases your expertise and sells your travel planning services. Whether you're refreshing your existing website or building a new one from scratch, this blueprint helps you map out a strategic layout and craft effective messaging that will have potential clients eager to contact you and book their dream vacation.

This blueprint equips you as travel advisors with strategies to attract clients in your local area. Learn why local clients are valuable and discover 7 proven methods to build trust, gain referrals, and grow your travel advisor business within your community.

Giving the engagement you want to get in return is key. This blueprint is composed of your daily Instagram engagement checklist and 10 Comment Prompts to get you started. You don't have to be a sitting duck on social media, waiting for potential clients to find you. You can go out and find them and starting engaging so you can grow your know, like, trust factor.

Struggling to stand out in the crowded travel social media? This blueprint equips you to create magnetic content that attracts your dream travel clients. It goes beyond generic inspiration, helping you showcase your unique value. By uncovering their frustrations, fears, and dreams through AI-powered research, you'll craft a messaging to resonate with their needs and convert them into loyal clients.

In seconds, you'll learn how to craft a bio that captivates potential clients, showcases your expertise, and skyrockets conversions (think: overflowing inboxes from inquiries!). We'll crack the code on catchy handles, magnetic descriptions, and profile pics that pop. Plus, you'll snag a powerful link strategy and optimize your contact info for ultimate reach.

This blueprint guide dives into creating strategic designs with Canva, specifically focusing on subtle branding. It challenges the idea of plastering your logo everywhere and instead, explores how to build brand recognition through color palettes, fonts, and strategic placement. Learn tips like using background removal tools to ditch the white box around logos, and incorporating brand colors into headlines while keeping body text black for readability. It essentially promotes a "happy medium" where your brand is present but not overpowering, creating a more engaging experience for your audience.

Learn how to turn Facebook groups into a goldmine for travel leads. Forget pushy promotional tactics! Instead, become a valued member by offering genuine help and insights.

This blueprint focuses on creating your brand identity. It provides a checklist to develop your brand kit, which includes essential elements like your logo, color scheme, fonts, and photos. The blueprint also covers uploading your brand assets to Canva for design purposes.

100+ scroll-stopping hooks you can use for Reels, TikTok videos and YouTube Shorts.

This holiday season focus on these things to engage with existing clients and entice new people to inquire, or at the very least, keep you in mind for the upcoming travel year.

Stories are where your warmest leads are hanging out! Let me show you how to build an easy sales funnel of leads using stories — all it takes is 5 minutes a day, three times a week!

Video content is the key to standing out in a crowded social media space with lots of different types of travel content. In this blueprint, we focus on getting you confident and comfortable on camera, and on what types of videos to create to help you rise above the noise.

Real talk: If you want a steady stream of excited clients, it’s no longer enough to use your standard host agency website. You want people to SPRINT for your calendar link or your inquiry form to get started planning with you — and to do that you need a clean, modern, and easy-to-navigate design. You also need effective copy that frames and sells your services and all of your value!

Where you send clients to take action is a crucial part of your social media strategy. Let's break down how to set up your bio links to get more clicks and more clients.

Social media is a loud and cluttered space, and in order to stand out and catch the attention of your ideal client, then carve out a space where you live in their mind, your messaging needs to be simple, to the point, and crystal clear. It’s truly what makes you magnetic, and sets you apart. This month I walk you through creating your own magnetic messaging guide.

LinkedIn isn’t just for travel advisors who specialize in business travel — any advisor can leverage the platform to grow their business using a simple 5-step process that works like a charm.

You know you're a travel expert, and I know you're a travel expert, but not everyone out there knows that, or, more importantly, all of the ways you can make travel SO much better for them. Maybe you've been holding back from truly stepping into the authority and credibility you hold. This blueprint is filled with Reels to help you show up boldly and talk about all the ways your travel planning services are the absolute bee's knees.

Facebook is filled with groups that your ideal clients are hanging out in. The question is, how do you work them to get leads and inquiries for your travel agency? In this blueprint, I outline your plan for making connections in Facebook Groups to get more leads, inquiries, and referrals!

Let’s think outside of the box for a minute! Yes, you’re selling and booking travel, but your travel planning services go far beyond just that. If you’re focused on selling a vacation, you’re only going to attract the people who see your value in the transaction. But if you want to attract excited long-lasting clients who see your value, you’ve got to turn your planning services into a compelling offer they can’t refuse — and that’s exactly what this blueprint will help you do.

What's in your travel agent toolbox? This month's blueprint highlights the tools you need to set up and run a successful travel agency.

Welcome to 2023! Let's audit the different aspects of your marketing presence. This blueprint walks you through 5 ways to refresh your digital presence. Let's go!

Make your Instagram content stand out with our curated set of essential themes for travel advisors. This collection includes everything you need to create engaging and professional content that will attract and retain clients.

Save time and increase your productivity with our comprehensive guide on how to batch a month of Instagram Reels. Learn the best practices, tools, and techniques for planning, creating, and editing a month's worth of content in one go. Perfect for busy travel advisors looking to stay ahead of the content game and keep their Instagram Reels fresh and engaging.

Unlock the full potential of Instagram Reels with our comprehensive guide on the basics of using this powerful feature. Learn how to create, edit and promote your Instagram Reels to increase your reach and engagement. Perfect for travel advisors looking to expand their digital marketing strategy and leverage the power of video content on Instagram.

Elevate your Instagram presence with our exclusive set of 10 Instagram Reels cover photos designed specifically for travel agents. Stand out in the crowded travel industry and showcase your brand with stunning, high-quality cover photos.

Ensure that your Instagram Reels are top-notch with our Instagram Reels Creation Checklist. From planning and filming to editing and publishing, our checklist covers all the essential steps to create engaging and professional Reels.

First of all, what is evergreen? When it comes to your marketing, evergreen refers to initiatives to promote your business that don’t have an expiration date. Some of your social media content is evergreen — content that will always be relevant no matter when people read it. And some of it, like promotions or posts that mention specific dates and times of the year, aren’t always relevant and therefore aren’t evergreen. Let me show you three ways to evergreen your Instagram profile so it’s set up to sell your travel planning services anytime — even if you miss posting for a minute, or if your most recent content isn’t evergreen.

Campaigns are meant to make a splash! It’s time to step out of your comfort zone and pull out the stops to get more bookings! Be prepared to go live, use Instagram Stories, do Reels, and show up in a different way than you normally would — all to get people excited to take advantage of what you’re offering.

It's the most wonderful time of the year! The holidays are just around the corner, and everyone is gearing up to travel for the winter. This blueprint is packed with content to help you show up strong in the last quarter of 2022.

Growing your email list with social media doesn't have to be complicated. This month I'm breaking down a simple and easy way to get started collecting emails from your followers right away.

Creating Instagram Reels just got even EASIER with the release of the Templates feature. This new feature will cut your Reels creation time down significantly and make it so much easier to dive in and start creating Reels. It’s time to make use of all the photos and videos in your camera roll from past trips. Let’s dive in and start using this game-changing feature to get you using Reels to attract more clients!

Each quarter, you’ll get a special Blueprint that lays out three months’ worth of marketing tips, content ideas, campaigns, and all sorts of other ideas you can use in your travel business.

Chances are you’re on social media because you want to reach new potential clients who don’t know about your business and get them excited to work with you so they send a DM or pick up the phone and call you. And here’s the thing: your ideal client is consuming Reels more than any other type of content on the Instagram platform. So your best method for getting in front of them — and catching and keeping their attention — is through Reels. I can’t take your client calls or do your admin work for you, but I can give you tools to make creating engaging content easier. That’s exactly what this challenge is all about — helping you create Reels without having to do all of the heavy lifting on your own.

Your website is an important part of your digital presence. It’s one of the ways people validate your legitimacy, and how they often initiate contact with you. You’re putting in a lot of work on social media to build awareness, and you want the website you’re sending people to from Facebook and Instagram to convert them into leads and inquiries! This month I’m joined by Travel expert Kate Thomas to walk you through ways to improve your website so you can turn those clicks into clients.

If you still feel like you’re floundering when it comes to Reels, this Blueprint is for you! Maybe you aren’t ready to show your face quite yet, or dance around and point. So what do you do? I’m giving you 25 Reels templates that you can customize and post in just a few minutes — no dancing, pointing, or lip-syncing required unless you want to.

You only have a couple of seconds to grab attention on Instagram so you want your profile to be as attractive as possible to potential clients. You want it to be clear what you do and who you serve. You also want it to reflect your expertise and professionalism. Most importantly though, you want it to be optimized for conversions — whether that’s to get people filling out your inquiry form, booking a call, or opting into to receive your lead magnet or newsletter. So let’s give your bio a facelift, shall we?

Subliminal selling is a technique used to influence people without them realizing it, or without being too blatant. It is a hidden message the brain picks up without someone realizing it. Subliminal selling is everywhere in TV commercials, magazines, and radio spots, and it can be used in your social media posts to sell your travel services to your followers without being overt. Let me show you how!

Stories are an easy way to step into video content, and they're one of the best ways to be visible to your audience and CONNECT with them. And the good news? They are meant to be casual and fun, so there’s no pressure to be perfect. People want to see the unfiltered version of you, so this is your permission to be yourself. Stories lead to higher engagement overall, including in your feed, more inquiries, and a stronger connection with your followers. That connection will keep them coming back to you, instead of booking elsewhere. Let's jump in and get you using one of Instagram's best features!

So you’re ready to launch your group trip and sell it out. But where do you start? And how do you promote the trip from start to finish? I partnered with Nicole Barrett from Travelpreneur Academy to bring you a detailed promotional roadmap for your next group trip, complete with social media prompts and email prompts to help you along the way!

There’s no question that video content is one of the best ways to reach more people and build your know, like and trust on social media. Batching your video content can help you take back control over your time while staying consistent. This month I'm giving you a roadmap for batching your videos.

The words we use online should be a unique reflection of who we are as people. In a sea of travel content, the best way to stand out is to BE YOU. I know that sounds like a cliché from a 90s after-school special but letting yourself shine through in your content is how you win fans and followers who genuinely want to work with you. But how do you write captions that are infused with a little bit of you? Let me show you how! It’s as simple as getting clear on your brand voice.

I've said it before and I'll say it again: Reels are one of the best ways to enhance your visibility on Instagram these days FOR FREE. Facebook is also starting to integrate Reels over in the Facebook Feed, so now is the time to jump on the bandwagon! This month I'm showing you how to easily and quickly create Reels using Canva.

Bottom line: Posting photos of yourself in your feed is a must. It builds trust, it humanizes your business and it allows your followers to connect with you. Connections increase your engagement, your inquiries, and your conversion rates. It’s so much easier to turn your followers into clients when they know, like, and trust you. This blueprint breaks down how to plan and execute your own branded photoshoot.